Lisa Bialecki oversees the external communications program for Rust-Oleum, a billion-dollar coatings manufacturer with a strong history of developing innovative products to help homeowners and businesses maintain and transform their spaces. From the Golden Gate Bridge to your daughter's tricycle – Rust-Oleum has a coating that will preserve and restore what is important to you.
For over a decade, Bialecki's team has transformed Rust-Oleum's communications strategy from a very traditional "product features and benefits" message to one of inspiration and emotion. Rust-Oleum has empowered bloggers to teach homeowners how to transform a boring space into something they love again. And, Rust-Oleum has reminded people how spray paint can help you make and preserve memories.
Marketing in an Always-On World