Nicole Keiter is the director of media strategy & optimization at Equifax Personal Solutions, the only B2C division of Equifax, Inc. She oversees agency and in-house teams, focusing on consumer acquisition via digital channels, including paid search, SEO, and display & partnerships. In addition to digital media, she and her team lead selection and implementation of ad tech, including ad serving, advanced attribution, and tagging solutions. Prior to moving to the client side, Keiter worked on the agency side at both Mindshare (Atlanta and Chicago) and Razorfish (Atlanta).


Keiter has her MBA in Marketing from Georgia State University, and her bachelor's in Journalism from University of Georgia. Go DAWGS!

Summits Attended

iMedia Brand Summit

Partnerships: The Latest Renaissance in Marketing

iMedia Agency Summit

Creativity Meets Automation

iMedia Breakthrough Summit

Breakthrough: The Next Wave of Marketing