Mike is a seasoned digital marketer and technology futurist who has spent the last decade helping some of the world’s most recognized and respected CPG and entertainment brands adapt their marketing efforts to the digital age. At digital agency 360i, Mike helped the Coca-Cola Company develop and scale their global social media strategy and platforms to 150+ countries, as well as develop hyper-local mobile marketing tests for the Company’s food service and retail customers.  Prior to working with Coca-Cola, Mike ran 360i’s Media and Entertainment vertical practice, which helped brands like HGTV, Food Network, Comcast, Paramount, Starz, Fox, and Turner perfect their digital marketing savvy via search, mobile media, and word of mouth marketing campaigns. 

Mike holds degrees in Psychology and Computer Science from Vanderbilt University and has a background in freelance web design and consulting, making him both a well versed technologist and digital marketing expert.

My Articles

A better way to use beacons

| Michael Glass

Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know.

A better way to use beacons

| Michael Glass

Targeting consumers based on location has largely been seen as push marketing, but the potential exists for a more effective path. Here's what you need to know.