For the last 15 years, Rob Pongonis has been busy building the nation's No. 1 brand of pressure-treated pine. In a commodity market, you can't build a brand without engaging your target audience on an emotional level, and there's no better tool for doing that than social media. As brand manager for the nation's largest producer of pressure-treated pine, Pongonis is responsible for the development and execution of a social media strategy that simultaneously inspires, educates, and empowers consumers to knock the ugly off their backyards and build their own happy places.
Pongonis is a graduate of Auburn University, where he received a B.A. in Public Relations, and has attended the key executives program at Harvard Business School.
Breakthrough: The Next Wave of Marketing