Anthony Long is a marketing technology innovator with over 20 years of industry experience at the intersection of marketing, technology, and creative. His diversified background includes everything from being a creative director/copywriter at design firms and ad agencies to founding his own "Silicon Alley" web development shop in the mid-1990s, with clients across the U.S. and Europe including major retail, banking, consumer products, and sporting franchises.
Prior to joining Kimberly-Clark, Long served in leadership roles at several prominent digital agencies, as well as being the SVP of sales and marketing of Revell-Monogram, the global toy and hobby brand. While with WhittmanHart, he won WebAward honors for Consumer Goods Standard of Excellence (Black & Decker site redesign) and Automotive Standard of Excellence (Harley-Davidson Bike Builder). He is the author of "Data Is Currency," an early exploration into the way data and content are fungible assets that companies need to leverage for competitive advantage.
How to Evolve with Today's Consumer
The Future of Shopping in a Cross-Channel World
Delighting Customers at Every Touchpoint