Steve Yi is CEO of MediaAlpha, the emerging technology leader in performance-based insurance advertising. Prior to MediaAlpha, Steve co-founded Fareloop.com, a travel comparison engine that was acquired by Oversee.net. Previously, he was a Senior Vice President and General Manager at Oversee.net, where he led its lead generation arm. Steve graduated magna cum laude from Harvard Law School and Harvard College.
When it comes to this advertising staple, the details can make all the difference. Find out more about why you need to examine your campaigns closely.