As the marketing communications manager for GLSEN, Amy Deneson directs the organization's branding and marketing initiatives while also spearheading its new ecommerce platform. To elevate GLSEN, the leading national education network that for over 25 years has advocated for safe and affirming schools for all students, Deneson annually manages over $1 million in pro-bono advertising campaigns with GLSEN’s agency partner, Optimedia. She manages partnership marketing initiatives with extraordinary companies committed to amplifying GLSEN’s mission, including Teleflora, ABC Family, NBA/WNBA, and others. As the creator of GLSEN’s Shop to Support program, she oversees GLSEN’s ecommerce platform, promotions, and mission-wear product. She is #GLSENproud to announce that the first-ever lifestyle brand for LGBTQ youth is now available in the GLSEN online store.
Before GLSEN, she was the Product Marketing Director for Akamai Technologies, directing B2B initiatives that connected innovative ad-tech solutions with brand marketers and their agencies. As Director of Marketing for the ad network acerno, she directed go-to-market strategies that multiplied the network’s client base of retailers and brand marketers. Over the past ten years, Amy has also worked with new media start-ups, artists and influencers, and the socially conscious photography book publisher, umbrage editions.
Originally hailing from the Midwest, Amy holds a B.S. in Rhetoric from the University of Minnesota. She lives in New York but visits Miami every chance she gets. Personally, she is obsessed with 3-D printing, neon art, ADIDAS sneakers, and essays. Her personal writing has appeared in the New York Times, Salon, The Huffington Post, and Observer, amongst other publications (amydeneson.com).
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