Leading Adroit Digital's Product Commercialization efforts, Avi brings more than 15 years of diverse digital experience to his role, having worked as a web editor, sales engineer, and technical project manager. Prior to joining Akamai's ADS business in 2009, Avi held multiple roles at Yahoo! and Experian CheetahMail. He graduated from Wesleyan University with a BA in English. While not rooting for Boston's sports teams or watching the movies of Woody Allen, Avi hangs with his wife and daughter, always on the lookout for their next great meal. Catch his tweets @avispiv.
Many companies keep first-party data to themselves and never look beyond it. Consider this enhanced approach for keeping, acquiring, and converting customers.
When it comes to campaign measurement, impressions shouldn't be the sole focus. Take a look at other ways to quantify your success.