Dave Helmreich is the vice president of Neustar's Media and Advertising business. At Neustar, Helmreich is responsible for managing our solutions for the interactive advertising industry, enabling digital marketers to drive results and increase transparency. One of the leading voices in providing data independent of inventory, Helmreich regularly appears as a speaker and panelist at industry events, including ad:tech, IAB, DMA, OMMA, AdMeld, digidays, and NexTargeting. Formerly the Executive Director for Interactive Markets, he managed Neustar’s team providing lead verification and lead scoring for the lead generation industry. Helmreich began his career in Naval Aviation where he spent more time at sea than he would have liked. Dave holds an M.B.A. from the Smith School of Business at the University of Maryland, and a B.S. in Computer Science from the United States Naval Academy.