Ed Kaczmarek is director of innovation and emerging technology at Mondelez International (formerly Kraft Foods Group, Inc.), where he leads innovation through a multitude of partnerships and exploration with start-ups in both mobile and digital. He is currently championing the company's "Mobile Futures" incubator program.
While at Kraft Foods, Kaczmarek led the development of Kraft's award-winning iPhone application, the iFood Assistant, enabling the food marketer to deepen consumer relationships and implement new revenue streams. iFood Assistant won an Edison Award for Innovation in 2010.
Kaczmarek has more than 26 years of integrated marketing communications experience spanning branding, new product development, advertising, CRM, and strategy. He has driven innovation both digitally and in traditional arenas during his tenure at Cadbury/Dr Pepper, VNU, DoubleClick, and Draft Worldwide. Kaczmarek also published "NYC Pet Project" while at Good Books Publishing, a company he founded.
In 2009, Fast Company magazine named Kaczmarek one of The 10 Most Creative People in Food. He also participates on the Intel Capital Advisory Board. In December 2012, Kaczmarek was recognized as one of 25 Trendsetters to Watch by Chief Marketer magazine.
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