Peter Friedman is a social media visionary and veteran with 30 years of experience in the space (18 years at LiveWorld, Inc., and 12 years at Apple). He's provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Apple's industry-wide social network, AppleLink; MINI Cooper's Members' Lounge; Unilever's Dove Campaign For Real Beauty; HBO's original show character-driven website community; the American Express Members Project, and Walmart's Facebook and Twitter programs.

Friedman founded LiveWorld, raised over $100 million in private rounds and an IPO, grew the company to hundreds of employees, and managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences.

Prior to founding LiveWorld, Friedman was vice president and general manager of Apple's internet services division, overseeing the creation and management of social media services, such as AppleLink, eWorld, AOL, and Salon. During his 12-year tenure at Apple, his responsibilities also included managing business systems marketing and product line management in the Macintosh division. He brings a unique combination of strategic thinking, vision, and hands-on operational skill, as well as a blend of marketing, social media, and technology expertise.

He is a fine-art photographer and celebrated public speaker. His writing on social media can be found at The Huffington Post and across the web.  Friedman's new book, "The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World," has just been released. In the book, Friedman distills 30 years of experience to offer a combined practical tool kit and social-media theory crash course to help big-brand marketing leaders with everything from dealing with vendors, to establishing a social brand identity, to managing crucial conversations at every level of the organization. Readers learn to strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, in order to create dialogue and deepen customer relationships.

Friedman holds a bachelor's degree in American history from Brown University, and a master's degree in business administration from The Harvard Business School.  Friedman's lifelong mission is to help people create more value together than they can alone through collaborative relationships. Connect with him @PeterFriedman on Twitter.

 

 

Summits Attended

iMedia Commerce Summit

The Future of Shopping