Syed Mohsin Naqvi is an award-winning interactive professional who has spent 18 years building innovative experiences. He began his career working for BBC radio and television, he has held senior roles at notable innovative agencies in the U.K. and the U.S., and he has consulted global brands (NewsCorp, McDonald's, Channel 4), education (Ohio State University), and government (U.N. Darfur and Sudan) on digital media and data initiatives.
At M&C Saatchi LA, Naqvi heads the agency's innovation and research & development department, working closely with creative teams to offer technical insight and quickly turning ideas into functional prototypes. He started the agency's "Connect" initiative, a local resource for educating agency and client teams on emerging technology, industry trends, and vendors. Naqvi is also responsible for managing agency digital production – everything from bespoke interactive campaigns to enterprise-level web-builds. Most recently, Naqvi was responsible for creating an international digital strategy with a focus on integrated production and innovation within the M&C Saatchi agency network.
When he is not breaking and reassembling things in the advertising world or ruminating on @snackvi (Instagram and Twitter), Naqvi can be found undergoing a midlife crisis on either his BMW Motorrad or his Moto Guzzi V7 motorcycles.
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The Dynamic Agency Model