Having spent his career building some of the most recognizable online brands, Brad Wilson, general manager of Travelocity, has also made an indelible mark at Travelocity by introducing and launching the "Go & Smell the Roses" brand campaign in 2013. By driving initiatives that include improved promotional activities, accelerated direct web traffic, and upgraded CRM operations, Wilson and his team have consistently improved core operations and key performance measures – including record hotel sales in 2013.
Prior to joining Travelocity, Wilson served as SVP of marketing and brand management for Nutrisystem, where he was responsible for brand stewardship across the portfolio of Nutrisystem brands. During his tenure, Wilson helped Nutrisystem expand beyond its traditional direct response model to become a leading multi-channel brand.
In previous roles, Wilson led the marketing and customer acquisition efforts for Blockbuster Online, working to nearly double paid membership while also helping to launch the innovative Blockbuster Total Access program, combining an online and in-store experience in one package. Wilson also led the team responsible for driving over half of new revenue and members through partnership distribution and online marketing for Match.com.
Wilson earned his MBA from the Cox School of Business at Southern Methodist University and is also a graduate of the University of Texas at Austin. When he isn't busy building successful online brands, Wilson enjoys following the Travelocity mantra to "Go & Smell the Roses" by traveling to exotic destinations with his family. His favorite travel moments came from Costa Rica, where Wilson describes "…watching only the shimmering flow of lava light up the darkest of nights near Arenal or experiencing the true tranquility of an afternoon downpour in the middle of the rainforest – exploring Costa Rica remains our favorite trip to this day. The warm Costa Rican people equally left an imprint on us forever – reminding us to experience 'pura vida.'"
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