Ann Mack oversees content for Facebook's global consumer insights practice. Since joining in May 2014, Mack has helped to launch the Facebook IQ consumer insights brand, and has worked on research aimed at understanding people across generations, geographies, devices, and time.
Previously, Mack was director of trendspotting at JWT Worldwide. There, she built the JWTIntelligence trends and insights group and teamed with brands to turn cultural shifts into opportunities. During her 10-year tenure at JWT, her annual "10 Trends" and "100 Things to Watch" became highly anticipated cultural markers not only for marketers, but also for the public as a whole.
Mack has appeared on NBC's Today Show, The Early Show on CBS, Fox and Friends, and Sky News. She has been interviewed on numerous radio outlets, including the BBC and NPR, and she's been quoted in dozens of publications, including The New York Times, USA Today, and International Herald Tribune for her thought leadership. Some of Mack's speaking engagements have included SXSW Interactive in Austin, the AdReview Conference in Johannesburg, AMAP in Mexico City, and Social Media Week in New York.
Before joining JWT Worldwide, Mack led Adweek's coverage of the digital advertising industry as interactive editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio after graduating magna cum laude from Ohio State University with a B.A. in journalism.
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