At The LEGO Group, Jason Danieli is serving as senior manager of omni-channel development in the Americas region.  In his current role, Jason is responsible for understanding the influence and relationship that digital and physical touch points have on shopper and consumer behavior. In partnership with strategic retailers and cross functional teams, he is leading the development of omni-channel solutions that drive synergies between online and offline businesses.

Over the last 8 years, Danieli has been dedicated to eCommerce development, acquisition marketing and digital strategy.  Danieli started his career at SIRIUS XM Satellite Radio in NYC where he focused on market research and digital strategy.  Most recently, prior to joining The LEGO Group, Jason was managing’s robust search-engine marketing strategy in the US.

Danieli holds a BS degree in marketing management from Virginia Tech, Pamplin College of Business.  He currently resides in Avon, CT where he loves to be outdoors with his wife and two extremely energetic hunting dogs, Sierra and Enzo.



Summits Attended

iMedia Commerce Summit

The Future of Shopping