Ryan Holiday works for notorious clients like Tucker Max and Dov Charney of American Apparel. After dropping out of college at the age of 19 to apprentice under the strategist Robert Greene ("The 48 Laws of Power"), Holiday went on to advise many bestselling authors and multi-platinum musicians. His new book, "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising," explains the growth hacker mindset and overnight success of companies like Dropbox, Facebook, AirBnb, and Twitter. Porter Gale, former VP of marketing at Virgin America, says: "This book is a wake-up call for every marketing exec in the business. And a tutorial for engineers, IT, founders, and designers. Read it."
Holiday was the director of marketing at American Apparel, where his work in advertising is internationally known. "Behind my reputation as a marketing genius," writes American Apparel founder Dov Charney, "is Ryan Holiday, who I consult often and who has done more for my business than just about anyone." Holiday's first book, "Trust Me, I'm Lying: Confessions of a Media Manipulator," is a Wall Street Journal bestseller. In his book "The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph," Holiday shows us how to turn obstacles into advantages, inspired by the timeless set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart to Richard Wright to Steve Jobs.
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