Jon Bastian jumped off cliffs with a hang glider because both were there. Seeing that his future was at risk, he retired at an early start after nearly a dozen jumps. His writing did not suffer from those flights of fancy and he continued working in public relations and marketing for a variety of clients and industries, from non-profit disaster relief, community service, business associations, solar energy development, health and wellness, medical tourism, interior design and home improvement, fundraisng for business development and expansion, and adult entertainment. A completed second university degree in business while holding down his AARP membership bookended four decades of academia. He brings it all together to focus on going from good to great business development planning and execution.