Daniel Gregory is the founder and CEO of The Impossible Institute™, a research and training organization that advises management and sales departments on what truly drives their customers and employees.

Creativity, collaboration, culture, change, innovation, sales, and marketing are only a handful of the topics Gregory has tackled for organizations. He also regularly advises the C-Suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world.


In a 20-year history as a thought leader in human behavior, marketing, NPD, and communications, Gregory has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness, and ROI. In terms of accolades, not much has changed, as clients continue to rave about his innovative, creative presentations delivered with intelligence and humor. With his experience on Australian Broadcasting Corporation's "The Gruen Transfer" and time spent the U.S. and U.K. as a stand-up comedian, his delivery and timing are impeccable. With his experience and depth of knowledge, there are few topics Gregory can't bring his focus to. His keynotes and workshops are supported with hours of research and some of the sharpest humor our industry has seen.

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