Vivek Bellfore brings with him a diverse background of public- and private-sector experience focused on building opportunity through insightful understanding, pattern identification, and analysis of human behavior. 

Prior to Anomaly, Bellfore was partner/VP of research and planning at Attention, specializing in data, analytics, and social media. During his five years at the agency, Bellfore focused on developing original approaches to working with social data to shape marketing strategies and sales operations. Clients spanned a variety of sectors, ranging from Morgan Stanley to UNICEF. Additionally, Bellfore has spent time doing innovation work and product launch strategy for the likes of Microsoft, Epson, and SAP. 

Prior to entering the private sector, Bellfore worked on projects for the Tibetan Diaspora, as well as launching the Heroes Project in partnership with the Gates Foundation. He spent a year in Mumbai working with telecom providers, media agencies, global celebrities, and other NGOs to combat the stigma of HIV/AIDS, and he continues to be active in the NGO community by serving as advisor to Generation Citizen, a national program that works to develop the next generation of active and engaged citizens. 

Bellfore is a graduate of George Washington University, with a degree in Economics and Public Policy. He also spent time studying Indigenous Cultures and Economic Policy while in Australia.