Omer Jilani is the VP, Brand Partnerships for Barometric. Barometric is an advanced cross-environment tracking and measurement solution focused on providing brands with complete and accurate tracking data across all advertising touch points. Attribution for the large part has been limited because there was no one doing unified tracking. This is where Barometric comes in. Barometric is focused on providing complete, unified and accurate tracking and without it, proper optimization, attribution modeling, and overall ROI measurement are not possible. This is the problem Barometric solves.
A graduate of Colgate University, Omer resides in Boston, MA with his wife and three children.
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