Adam Michaels is the vice president of global ecommerce for Crocs, where he oversees ecommerce strategy & operations, digital marketing, merchandising, customer service, web analytics, mobile, and omni-channel efforts. 

Prior to joining Crocs, Michaels led the ecommerce business for Reebok, including the YourReebok customization business. Before going to Reebok, Michaels co-founded Cloud 9 Living, which he helped grow from a start-up into a multimillion-dollar company, recognized in the Inc. 500 list as one of the 500 fastest-growing companies in the U.S.    

Michaels received his B.A. from Colgate University, and resides in Boulder, Colorado.