Joe Matthews is the co-founder and CEO of Tagkast, a social advertising platform that turns event photography into branded content. Prior to Tagkast, Joe co-founded Poggled, an events and daily deals for nightlife, while attending Northwestern University Kellogg School of Management. Before Kellogg, Joe worked in investment banking and management consulting.
The popular social network now favors user-generated content over that of brands, causing widespread panic amongst marketers. Stand out on users' news feeds by employing these helpful hints.