Emily Silver joined Pepsi in September 2007 and is currently senior director of digital and integrated media solutions overseeing media and digital for the PepsiCo Beverage Brands in North America. Recently, she worked on the Mountain Dew brand and was responsible for the launch of Mtn Dew Kickstart, the top beverage innovation of 2013, as well as numerous Dew and Diet Dew campaigns. Previously, she worked on the Pepsi brand managing the Pepsi Refresh Project, and was responsible for the launch of Pepsi Throwback.
Before joining PepsiCo, Silver spent four years working on political campaigns in Massachusetts, New Hampshire, and Pennsylvania.
Silver graduated with a B.A. in Political Science and Economics from Brandeis University and an MBA from Yale's School of Management. She lives in Armonk, New York with her husband, Jeff, and daughters Natalie and Isabelle.