As Senior Marketing Officer for Personal Information Solutions at Equifax, Terry Griffin has oversight for all brand-building and consumer-acquisition activities for the direct-to-consumer business across the U.S., Canada, and the UK. Upon joining Equifax, Terry helped the organization deliver 10 straight quarters of double-digit revenue growth in the highly competitive credit marketplace.
Terry is a results-oriented marketing executive with a successful career of leading change, building organizations and developing innovative marketing strategies to deliver bottom-line results. With experience spanning the packaged goods, technology and financial services sectors, she has held senior marketing roles at EarthLink, The Coca-Cola Company, and Barq’s. Described by colleagues as a strategic visionary, Terry forayed into the start-up world of mobile and ecommerce businesses in Atlanta to hone her skills in these critical emerging areas. On the agency side, Terry was responsible for overseeing the Apple Computer higher-education business at GMR Marketing.
With broad experience across the marketing discipline, Terry excels at reinventing businesses for growth. Her successful “re-engineerings” at The Coca-Cola Company, EarthLink, and Equifax have reversed sales declines and established organizational capabilities for future growth. Her focus on analytics-driven performance has immersed her in the world of managing data and partnering with technology partners. Given her wealth of experience, Terry is frequently asked to share her expertise and industry insights at conferences, panels, and roundtables as well as interviewed in the media.
Armed with a business degree from the University of Wisconsin-Whitewater, this native “cheese head” developed her passion for football growing up in the frozen tundra that is home to the Green Bay Packers. She is also “mom” to two overly friendly Flat-Coated Retrievers.