Misha Talavera is the co-founder and CMO of NeoReach, a technology and data analytics company helping brands and agencies run influencer marketing campaigns at scale. For customers with advanced needs, NeoReach offers strategy consulting, influencer coordination, and campaign planning and execution. Customers include The New York Times, Ken’s Salad, and Horizon Media.
The toy manufacturer took many by surprise with its theatrical success. See how you can apply these tips to your campaigns and make your competitors look like child's play.