Adam Gausepohl (@adamgausepohl) is the co-founder and chief creative officer of PopShorts, a creative social media agency. Gausepohl has crafted successful social campaigns for clients such as NBC's "The Voice," 20th Century Fox, Sony, Coffee Bean & Tea Leaf, Sanuk, Kohl's, and the Los Angeles Kings. Gausepohl has conducted social workshops for CMOs and executives of the world's largest brands, studios, and agencies, helping to bring a better understanding to today's emerging social platforms.