Sarah Veit Wallis joined lululemon athletica in July 2014 to run the ivivva business and has spent the past 15 years in the ecommerce industry for premium retail brands. Ms. Wallis began her career with Boston Consulting Group and after graduating from business school, founded a niche ecommerce business. She then moved to Gymboree to manage the Janie and Jack online business. Next, she worked at Bare Escentuals, a leading cosmetics company, where she launched the online boutique and built the digital business, eventually running North America Direct to Consumer including infomercial, catalog, and customer service and also incubating CRM and a loyalty program as well as taking ecommerce global for the company. Previous to lululemon, Ms. Wallis was COO of Indochino, which brings affordable custom made apparel to men. Ms. Wallis earned a Bachelors in Quantitative Economics from Stanford University and an MBA from Stanford Business School.