Alexandra Press is the Director of Digital Business Development at TAG Creative where she uses her extensive background in branded content production and expertise in media strategy. Her role includes overseeing the execution of campaigns, building comprehensive multi-tiered digital strategies and staying on top of today’s ever-changing media landscape. Alexandra’s history within the media industry allows her to bring a sharp digital edge to her classic beauty clients, keeping things fresh with today’s emerging media trends. Past client work includes L’Oreal Paris, Pepsico, American Express and Macys.
In the past, women have been forced into the limited roles created for them in advertising. Take a look at how things are changing in the social media era.