As a digital veteran, Diana Choksey drives marketing excellence by forging a culture of optimization and executional mastery. At Microsoft, she oversees operations and ad tech for the US Central Marketing Organization’s Paid Media Team.
Choksey's passion lies in convergence—in bringing ideas together—in the integration of strategy and execution, the intersection of art, science and technology and, the blending of creativity and big data. Her approach to campaign execution is fueled by an understanding of divergent areas including creative production, media technology and operations, bot fraud, attribution modelling and ROI analysis. Choksey believes that this interdisciplinary synthesis is key to launching successful campaigns and establishing enduring customer connections.