Vitaly Shter is the Director of Product Marketing at Kaltura, the leading video platform. He oversees the go-to-market strategy for Kaltura’s enterprise video products for communication, collaboration and learning. Vitaly is passionate about working with leading enterprises on innovative ways to drive employee productivity and knowledge sharing through social video technologies. Prior to Kaltura, he spent several years working in the financial services industry, delivering technology solutions for HR, Operations, and Risk departments. He holds a B.Sc in Computer Science from Stony Brook University and an MBA from Cornell University.
The rise of YouTube and the decline of traditional publishing proves one thing above all: Humans are drawn to visual marketing. Take a look at a few reasons why.