Benjamin Dick is director, industry initiatives leading programmatic and performance activities, at the IAB. He has the privilege of working with leading ad technologists, agencies, and publishers to help identify and navigate some of their most pressing business opportunities and challenges within these verticals. By facilitating discussion and developing best practices, research, white papers, and thought leadership events in collaboration with IAB members, Dick helps improve and facilitate the working of the programmatic and attribution ecosystems.
Prior to joining the IAB, Dick spent almost four years at GroupM, where he oversaw programmatic strategy, optimization best practices, and private marketplace relationships across Nestlé's 85-brand portfolio. In this capacity, he was responsible for building and "product-izing" the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestlé brands. Prior to his work on the NTD, Dick held positions at both Maxus Global and Universal McCann, where he helped lead the development of programmatic and attribution strategies for large global brands, including MasterCard, Barclays, Harvard Business School, and Welch's.
When not in the office geeking out on data and ad tech, you can usually find Dick exploring the city on his bike or checking out the evolving patchwork of eateries, shops, and parks within his Greenpoint neighborhood in Brooklyn. He holds a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University.