Anthony  Reeves has surround himself with the 2XU brand for almost 9 years. First as an athlete and agency creative, and now as  marketer where he is the Global CMO.

Australian-born, New Zealand-trained, Reeves  now he has his two feet firmly planted in the U.S. Over the years he has orchestrated creative solutions for business problems across oceans and screens with successful stints on brands that include: Nike, AT&T, Verizon, Carnival Cruise Lines, Netflix, Chipotle, Westpac Bank, Australian Rugby, UPS, ESPN, Rachel Ray, Chase Bank, Optus, Blessed are the Meek, Country Road and many more. From Cannes to Clio, New York Festivals to London Film, his work in the brand, strategy and digital space has captured international recognition and acclaim. 

Under his leadership, departments (and thus brands) have uncovered their ability to connect emotionally to consumers while simultaneously growing the business. All while having a terrific amount of fun in the process.