Mark Book is a 10-year digital media and entertainment veteran with deep industry-leading expertise in brand content strategy, development, and distribution. Book sits as the Chicago and San Francisco lead as VP/director of Digitas Studios for DigitasLBi, a global marketing and technology agency delivering innovative content solutions for an array of agency clients, including Whirlpool, Maytag, Emerson, eBay, Sprint, and more.
Book is a brand storyteller who collaborates with creative, social, technology, and media teams to create comprehensive multi-platform campaigns. Having executive-produced over 100 web series, branded videos, and native articles, he a leading voice and expert in the space. Book's vast content marketing experience includes the strategy, planning, and execution of marketing campaigns across numerous industries, including financial services, B2B, CPG, QSR, ecommerce, and publishing.
Prior to joining DigitasLBi, Book was the director of brand content for Weber Shandwick, where he helped to develop and lead the digital content practice. Book authors numerous articles about brand content storytelling, and is a sought-after speaker at leading global industry conferences.