Abie McCauley is currently an Account Supervisor at 360i dedicated exclusively to the Equifax partnership. She leads the charge on all large agency initiatives for digital media, including helping shift Equifax from last click attribution into the modern, fractionally-attributed world. She oversees teams managing all major digital channels for Equifax, including Search, Display, SEO, Affiliate, Conversion Rate Optimization, and Tagging. Abie has a background in Project Management with both Marketing and Website Design & Development experience, which has allowed her to create a unique and organized, yet consumer-focused approach to all projects. She is frequently referred to as the “sunshine of the office” and is often caught wishing people a “Happy Thursday” in a non-sarcastic manner.