In her current role as the Director of eCommerce, Digital Marketing and CRM for Giorgio Armani Beauty at L’Oreal, Alexandra is in charge crafting the brand's eCommerce and interactive strategy across the US.
In her career at L’Oreal, Alexandra has managed internationally-recognized digital marketing campaigns that have been cited in publications such as Forbes, Mobile Marketer and Strategy Magazine.
Alexandra is passionate about the possibilities that technology will bring to bridge the online and in store experiences in the future, creating a more seamless omnichannel experience for customers. Despite changes in technology, she is a firm believer that the basic tenant of great shopping experiences will never change, and that is putting the customer first in in every decision that you make.
Alexandra holds a B.A in Cultural Studies from McGill University, and currently lives in New York.
The Future of Shopping in a Cross-Channel World