Michael Ballard is senior manager for digital marketing at Lenovo. He's a marketing professional with 15+ years of B2B marketing experience in the technology marketplace targeting a variety of segments including the government and healthcare markets. Michael and his team are currently focused on increased engagement with new and existing customers with specific focus on predictive modeling and targeting, personalized marketing, video marketing and content sequencing at Lenovo. Previously, Michael directed the North American marketing pipeline at NEC in support of channel and direct development activities. His experience with marketing technology and automation systems, along with an eye for design, has elevated Michael as an award-winning marketing professional, most recently winning the 2016 Oracle Markie award for Best Digital Marketing Ecosystem. Michael currently lives in Raleigh, North Carolina with his loving wife of 17 years, their three children, six chickens and a hive of bees.