Blending a fresh perspective, 25 years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover, and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.'s first-ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.


An influential writer, Yohn enjoys challenging readers to think differently about brand-building. She regularly contributes to Harvard Business Review, Forbes, and Seeking Alpha. She appears on FOX Business TV, and is the writer of the popular monthly column "Brand New Perspectives" to QSR Magazine.


Yohn penned the bestselling book "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" (Jossey-Bass). In 2008, she launched her blog, Brand-as-Business BitesTM, which the Marketing Executives Networking Group (MENG) named as one of the Top 20 marketing blogs.


With her expertise and personal approach, Yohn delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she's not writing or speaking, she serves as the brand director for TEDx San Diego and sits on the board of directors for a branch of the YMCA.


Outside of her professional roles, Yohn counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.


Summits Attended

iMedia Brand Summit

Marketing in an Always-On World

iMedia Brand Summit

Brands as Content Creators

My Articles

So you think you can make an ad

| Denise Lee Yohn

Putting the creative in the hands of consumers may pull attention from your brand. See how to keep your message from becoming a casualty of user-generated ads.