Ted Moon formed Pathfinder Interactive, a Digital Marketing Consultancy in 2008 shortly after leaving Sprint Nextel where he started the online marketing program. His areas of consulting include traditional Online Marketing (display and search) as well as new emerging media such as social networking, original branded entertainment, gaming, DVR/VOD, digital out of home, and viral/WOM programs. Clients include online publishers and brand marketers such as Amtrak, U.S. Dept. of Labor, Inside Lacrosse, Fantasy Sports Ventures, and Pro Football Talk.com.
Ted Moon has over 10 years of experience in digital marketing and has overseen multimillion online media budgets for Nextel, Sprint Nextel, and Capital One. <br /><br />He gained financial services experience with Capital One as Director of Online Media where he led the corporate level development and implementation of digital media strategy. His responsibilities reached all areas of Capital One´s forays into this medium including the credit card, retail banking, and direct banking areas.<br /><br /><br />Prior to joining Capital One, Ted gained nine years of online marketing experience at Nextel (and later Sprint Nextel) as Director of Digital Marketing. During his tenure at Sprint Nextel, Ted built the digital marketing program from the ground up, starting as a $100k experiment in 1999 to one of the nation´s largest and most innovative programs by 2008. In growing this business, he managed all forms of digital marketing, ranging from traditional online display, paid search, and emerging media. His many successes include the award winning "In the Motherhood" webisode series, as well as strategic offline/online integrations with major sports and entertainment partnerships that include the NFL, NASCAR, and top-rated prime time television shows. He also directed the company´s entry into other emerging media areas including gaming, digital out-of home, and original branded entertainment. <BR><BR>Prior to Sprint Nextel, Ted spent three years at MCI working in direct marketing and loyalty-based marketing partnerships. His tenure included managing the successful airline partnership program with Southwest Airlines and US Airways. Ted, a Washington, DC-area native, began his direct response advertising career at the New York office of Ogilvy & Mather Direct (now OgilvyOne) working on the AT&T and IBM accounts. He later became a product manager for Newbridge Communications, a continuities and book club publisher and marketer.
Ted received his undergraduate degree from the University of Michigan and holds an MBA in marketing from the University of Notre Dame. An avid sports fan, Ted cheers on the Miami Dolphins, all University of Michigan sports (where he also was co-captain of the lacrosse team during his undergrad days), and the Georgetown Prep lacrosse team.
He is also a World War II history buff, concentrating mainly on the European Theatre of Operations from D-Day and thereafter. He has traveled with several U.S. veterans, tracing back their steps from over 60 years ago.
Navigating Digital's Ever-Evolving Future
The Bottom Line for Digital in Financial Marketing
Maximize Your ROI in Digital Marketing
Bottom Line or Flat Line
Actionable Marketing Strategies for Emerging Digital Platforms
Breakthrough '06: Connect with the Digital Consumer
iMedia Brand Summit Fall
iMedia Summit Spring