Jerry Courtney is VP within the Strategic Solutions Group at Ipsos Open Thinking Exchange. His current focus is studying the dynamics of decision making from a people-centric perspective, understanding and visualizing paths to decisions as well as the ecosystem of influences (people, places, activities, media and content) that surround each step of the path. From this work, Jerry provides practical, strategic applications for brand resonance at each stage of the decision path. Bascially, as any good media person should, he likes figuring out why people do the things they do and planning ways to help them do what they want to do easier/better/faster.
Jerry has held leadership positions in digital, analog, acquisition, brand and nearly every other use of marketing and media strategy at Target Corporation, Capella University, GSD&M and began his career humbly at Campbell Mithun Esty. Yes, he has seen every square inch of Interstate 35 as he has shuttled between Minneapolis and Austin.
Jerry enjoys life with his wife, LeAnn, his two children Jackson and Addison, and his two dogs, Razzle and Rusty. Jerry is a graduate of the University of Illinois and a die hard Chicago Cubs and Chicago Bears fan. This makes him a glutton for athletic punishment. He also enjoys hacking up a good golf course and firmly believes golf is indeed a good walk spoiled.
Where Top Brand Marketers And Partners Get Business Done
Bottom Line or Flat Line
Exposing the Hype
Turning Advertising into Content
Marketing & Media Mash-Up: Managing Uncertainty & Change
The Art of Digital Conversation
iMedia Summit 2005