I joined Beyond Interactive in May 2007 as Partner, Media Director, bringing with me over 20 years of experience in strategic media and marketing programs. At Beyond Interactive, I provides strategic leadership and innovative, results driven initiatives for several key clients including Bayer HealthCare, Energizer Personal Care and The American Egg Board.
In addition to what I currently do at Beyond Interactive, I have overseen the strategy and cross-channel media integration for a broad array of leading brands. Prior to Beyond Interactive, I was Vice President, Media at MarketSource IMS (now MS3 Marketing). During my seven-year tenure, I developed and executed digital media, CRM strategies and Integrated Equity Partnerships designed to engage consumers at multiple touch points and to deliver a positive ROI. Before MarketSource IMS, I was on the client side as Media Manager at AT&T and Schering-Plough HealthCare Products Advertising Corporation. At AT&T, I oversaw more than $355 million in broadcast purchases for both the general and Hispanic markets. I also headed AT&T´s partner program with the hit TV show, Who Wants To Be A Millionaire. As a result, AT&T received integrated exposure through TV, Internet and Print components as well as the highly visible “Phone a Friend” Lifeline. While at Schering-Plough HealthCare Products Advertising Corporation, I managed, planned, negotiated and optimized upfront and scatter purchases for Network, Syndication, Cable and Spot TV purchases as well as developed daypart usage strategies to more effectively reach the brands´ target audiences.My background also includes media positions at DDB Needham Worldwide, Gaynor Media Corporation, Lawrence, Charles Free and Lawson and RKO Radio Networks.
I have spent a lot of time volunteering in my community, including positions as President of the South Brunswick Citizen’s Police Academy Association, Chairperson for the South Brunswick Community Consortium School Safety Sub-Committee and Secretary and Committeewoman for a local organization which led to my honor of receiving the 1999 National Citizen of the Year Award. I hold a Bachelor of Science, Commerce, Marketing from Rider University and live in Kendall Park, New Jersey with my husband Scott and my son Andrew. I also happen to be a big country music fan from New York.
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