I joined Beyond Interactive in May 2007 as Partner, Media Director, bringing with me over 20 years of experience in strategic media and marketing programs. At Beyond Interactive, I provides strategic leadership and innovative, results driven initiatives for several key clients including Bayer HealthCare, Energizer Personal Care and The American Egg Board.

In addition to what I currently do at Beyond Interactive, I have overseen the strategy and cross-channel media integration for a broad array of leading brands. Prior to Beyond Interactive, I was Vice President, Media at MarketSource IMS (now MS3 Marketing). During my seven-year tenure, I developed and executed digital media, CRM strategies and Integrated Equity Partnerships designed to engage consumers at multiple touch points and to deliver a positive ROI. Before MarketSource IMS, I was on the client side as Media Manager at AT&T and Schering-Plough HealthCare Products Advertising Corporation. At AT&T, I oversaw more than $355 million in broadcast purchases for both the general and Hispanic markets. I also headed AT&T´s partner program with the hit TV show, Who Wants To Be A Millionaire. As a result, AT&T received integrated exposure through TV, Internet and Print components as well as the highly visible “Phone a Friend” Lifeline. While at Schering-Plough HealthCare Products Advertising Corporation, I managed, planned, negotiated and optimized upfront and scatter purchases for Network, Syndication, Cable and Spot TV purchases as well as developed daypart usage strategies to more effectively reach the brands´ target audiences.My background also includes media positions at DDB Needham Worldwide, Gaynor Media Corporation, Lawrence, Charles Free and Lawson and RKO Radio Networks.

I have spent a lot of time volunteering in my community, including positions as President of the South Brunswick Citizen’s Police Academy Association, Chairperson for the South Brunswick Community Consortium School Safety Sub-Committee and Secretary and Committeewoman for a local organization which led to my honor of receiving the 1999 National Citizen of the Year Award. I hold a Bachelor of Science, Commerce, Marketing from Rider University and live in Kendall Park, New Jersey with my husband Scott and my son Andrew. I also happen to be a big country music fan from New York.

Summits Attended

iMedia Breakthrough Summit

Keeping Pace with the Mobile Consumer

iMedia Other Summit

Digital Marketing to Moms

iMedia Other Summit

Innovative Marketing to Moms

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Agency Summit

Connecting the Marketing Community

iMedia Agency Summit

Life on the Edge

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing

iMedia Other Summit

Integrate '06 LA

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Other Summit

iMedia Summit 2005

iMedia Other Summit

iMedia Variety Summit

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Summit