Chief Marketing Officer, iVillage Properties
Linda Boff was named Chief Marketing Officer of iVillage Properties in September 2006. In this role, she is responsible for setting the company's marketing vision and strategy and overseeing the development of the iVillage brand. Boff also leads a range of key functions including online marketing, member communications, promotions, creative services and market research. In addition, she drives programs and initiatives that deepen existing client relationships and create new opportunities for major advertising partners and sponsors. She reports directly to Deborah Fine, President, iVillage properties.
Most recently, Boff was Director of Employee Marketing for General Electric, the parent of NBC Universal. In this role, she was responsible for all internal communications for the company and for driving key initiatives to GE's 300,000 employees. She was also a co-leader of GE's Promotions Team, a cross-business initiative devoted to exploring how GE can take greater advantage of various promotional techniques across the company.
Boff joined GE in early 2004 with nearly 20 years of experience in marketing, advertising, public relations and communications. Prior to joining GE, she was Director of Marketing and Communications for Citigroup's Women and Company division. Other previous roles include Director of Marketing for the American Museum of Natural History in New York City, leader of communications for Times Mirror Magazines and Vice President at Porter Novelli, a global public relations agency.
She sits on the board of the Alliance for the Arts, a NYC-based organization that promotes arts education and advocacy of funding for the arts. She is an active member and frequent speaker at communications venues including International Association for Business Communicators, Women in Communications, Word-of-Mouth Marketing Association and the Promotional Marketers Association.
Boff earned a Bachelor's of Arts degree in Political Science and Psychology from Union College in Schenectady, NY.
She lives in Irvington, NY with her husband and two children.
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