Gunnard is charged with strengthening Centro’s leadership team to create a new group to drive audience measurement and advanced analytic solutions. His role is to ensure that Centro incorporates robust, easy-to-use data science and marketing attribution features that meet the demand of brand and direct marketers alike.
Gunnard is also a member of the Board of Directors for the Advertising Research Foundation (ARF). Prior to Centro, Gunnard was the Advertising Research Director for Google, where he lead the Americas team and influenced Google’s push into brand measurement. An industry leader, Gunnard has worked with the IAB to define the next generation of engagement metrics, the ARF where he has spoken at multiple conferences on topics such as brand measurement and big data, and multiple consortium efforts to improve cross-media measurement via next generation media mix and attribution models. Prior to Google, Gunnard was the SVP of Marketing Science at WPP’s TeamDetroit, where he established a global data and analytics practice for Ford and GroupM’s diversified clients. Gunnard started his career at Andersen Consulting, which became Accenture, in CRM and Customer Insights. He has an undergraduate degree in Political Science and a Master’s Degree in Industrial and Operations Engineering from the University of Michigan. Gunnard lives outside of Ann Arbor with his wife and 3 boys.