Prior to davidandgoliath, Michael spent 4 years at Carat, a full service, global digital agency where he served as Vice President, General Manager for one of Carat´s flagship offices in Los Angeles. During his tenure, he helped grow the digital business significantly; managing high profile clients including adidas, Gateway, Hyundai, Kia, Jenny Craig, Luxury Link, MovieLink.com, Napster, New Line Cinema, Tourism of Australia and UPN. Prior to his role as GM, Michael headed up the media practice for Carat as Vice President, Integrated Media. In that role, he spearheaded media strategies for a number of its clients and played a key role in building up the agency´s highly successful media department, one of the top media offices on the West Coast. Prior to Carat, Michael held senior level positions both on the client side as well as with Saatchi & Saatchi and GENEX. He serves as advisor on several marketing boards and was one of the founding members of ThinkLA, Interactive (the leading interactive marketing association in Los Angeles).
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