Craig Etheridge is SVP of digital and mobile sales for Gannett and USA TODAY. He is responsible for driving national advertising sales revenue across all of Gannett's digital assets, including USA TODAY and USA WEEKEND. In addition, Etheridge sells digital inventory to national advertisers for Gannett Broadcast's 23 television stations and U.S. Community Publishing's 81 local media properties. Etheridge has served as VP of mobile advertising sales for the company since 2010.

Prior to joining Gannett, Etheridge held several sales leadership positions within The Weather Channel, including VP of mobile advertising sales, national VP of digital advertising sales, and various roles within the sales strategy team. Earlier in his career, he was one of the original sales executives managing the launch of weather.com in 1996.

 

Etheridge earned his bachelor’s degree in geography and political science at Radford University in Virginia. He is a member of the Mobile Marketing Association and the IAB.

 

Summits Attended

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Agency Summit

Collaborate or Die!

iMedia Agency Summit

Engagement is the New Reach

iMedia Other Summit

iMedia Summit 2005

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

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