Since 2001, Bill has served as Vice President, Chief Advertising Officer for Forbes.com, responsible for all advertising sales and sales marketing activities worldwide. Bill joined Forbes in 1989 as the West Coast Manager of the magazine. He then relocated to New York to become Advertising Director, and in 1996 was named Vice President of Advertising. Bill was instrumental in the launch of four critical Forbes ventures, leading the sales teams in the creation of: Forbes.com, ForbesAutos.com, the Forbes Conference Group and Forbes Custom Media. He is an active member of the Interactive Advertising Bureau (IAB), and a board member of the Online Publishers Association (OPA). Prior to joining Forbes, Bill was at Newsweek magazine, both in its Los Angeles and Chicago offices.