Shanthi Sitterud, Avenue A’s associate media director, is responsible for managing the media planning group, and will focus on monetizing your website from the buyer’s side of things. A two-time winner of Media Magazine's Planning Award, Avenue A’s media department is focused on achieving a favorable return on investment through data-centric planning and streamlined operations. Sitterud is also the manager of portal relationships in Avenue A’s supplier development group (SDG), responsible for strategic partnerships between Avenue A clients and the portals. Sitterud started at Avenue A as a media planner in 2000, developing and managing Nike’s digital media initiatives. She is a graduate of the University of Oregon.