champion the collaboration of creative and media
to involve people in innovative brand experiences.
Brian’s experience is largely digitally based which
makes him an ideal leader for clients today. With his
credentials, Brian is able to champion modern forms of
engagement that deliver a business impact.
Brian not only helps clients see the big picture
opportunities, but he also knows how to put those
plans into action. Brian’s work has spanned the gamut
from working with consumer brands such as Nike
and Pyramid Ales to helping notable B2B clients like
Getty Images and Xerox to helping brands like Capella
University flourish in the online education space.
He was instrumental in driving the success of the
now ubiquitous University of Phoenix and created
digital strategies that helped Texas Instruments’ DLP
steal share in a growing market, while reducing their
cost-per-click. Brian was a founding partner of Cole
& Weber’s performance marketing discipline, helped
drive the launch of our proprietary lead management
system and was one of the first media buyers in the
country to purchase premium display media on a CPL
basis in early 2000.
Media Director, Partner - Cole & Weber United 2008-Present <br /><br />Media Director, Performance Marketing Group - Cole & Weber United 2004-2008 <br /><br />Media Supervisor - Cole & Weber Red Cell 2002-2004
Innovation, Disruption, Opportunity
Actionable Marketing Strategies for Emerging Digital Platforms