Ms. Perdue has held various marketing positions and served on numerous special teams since coming to WD-40 Company in 1994. She was appointed Director of Marketing in 1997 and was responsible for leading the WD-40 and 3-IN-ONE brand teams. After enjoying part-time status for several years she became Director of Marketing Operations in 2005. She has experience with traditional consumer and trade marketing, market research, new product development, supply/logistics, and finance.
Paige’s focus since 2007 has been on driving the Company’s digital initiatives. In her role she is accountable for all aspects of online branding, messaging, customer acquisition and retention, SEO/SEM and email marketing, with particular emphasis on social media strategy and execution. Prior to her work at WD-40 Company, she worked in the advertising field where her clients included Heileman Brewing Co., Atari, Australian Tourism Commission, Bumble Bee Seafoods, Scripps Clinic and Research Foundation, Lightning Bolt Apparel, and San Diego Trust & Savings Bank.
Paige considers herself a digital neophyte, always learning something new and pretending to rarely know anything.
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