As SVP of marketing, Mike Sullivan oversees LoJack's brand development and marketing efforts for its consumer and dealer customers. In addition, Sullivan leads the company's sales planning and management, ensuring that industry and economic insights are an integral part of the company's strategic and operating plans.
Sullivan joined LoJack in October of 2010. Prior to joining LoJack, he held the position of VP of marketing for UpToDate, a leading provider of clinical decision-support tools for physicians and hospitals. From 2004 to 2008, he worked for Deluxe Corporation, following their acquisition of NEBS, as VP of sales for the small business services segment, and then as president, NEBS Business Products, Ltd., Canada. Prior to the acquisition, Sullivan was the president of the packaging and display group at NEBS.
He is an experienced general manager with an extensive background in multi-channel and database marketing, and specializes in sales and marketing optimization.
Marketing in an Always-On World
Marketing to the New Consumer