Babs Rangaiah is the VP of global media innovation and ventures for Unilever and is based in the company's U.S. office in Englewood Cliffs, N.J. In this capacity, he is responsible for leading Unilever's global digital vision and strategy, and works closely with the Unilever ventures team to seek out new media opportunities to help achieve the company's vision.
Prior to his current role, Rangaiah was the VP of global communications planning and media innovation for all Unilever global brands, and was based in the company's London headquarters. He oversaw a team that worked with global brands to infuse new media strategy and integrated-channel thinking into the creative development process.
Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of the media space. In 2008 and again in 2012, Unilever was named Digital Marketer of the Year by Advertising Age, and in 2008 was named CPG Marketer of the Year by MediaPost. Rangaiah was named one of Advertising Age's 2007 Media Mavens, one of OMMA's 2008 Media All-Stars, one of The Internationalists' 2009 International Marketers of the Year, one of The Media Festival's 2010 Media Executives of the Year, Digiday's 2011 Top Marketing "Tweeter," and one of the Internationalists' 2013 Top 100 Marketers.
Prior to joining Unilever, Rangaiah spent three and a half years as the VP of media for the interactive firm AGENCY.COM, and several years in traditional media planning at DMB&B, most recently as vice president, AMD, at Procter & Gamble.
Rangaiah was born just outside Bangalore, India, lived in London, U.K. for five years, and currently resides in Westchester, N.Y. with his wife and three children.
Marketing in an Always-On World
Media Re-Defined -- What Clients Want
The Art of Digital Conversation
Bonita Springs, Florida
iMedia Brand Summit